WHo we are
Bold. Passionate. Dedicated.
We elevate to win.
VITAZA Digital is a boutique marketing firm in Fort Lauderdale developing branding, content creation and high-performance campaigns to dominate the competition for companies in the beauty+wellness, sports+fitness, luxury transportation, leisure+entertainment, and professional service markets. We deliver exceptional branding, memorable content, compelling results and transformative growth. Elevating to win since 2008.
Our Purpose
To help businesses reach their pinnacle of success. This is why we are in business.
Our name, VITAZA, brings together two powerful forces as the foundation of our purpose – helping businesses flourish and bringing people together.
- “VITA” which represents vitality – energy, health, the ability to survive, adapt and flourish – in other words, to grow.
- “AZA” taken from “plaza” to capture the essence of a place where people congregate. Plazas play an important role and often serve as a symbol for a community’s identity. They are the center of where people gather for everyday social interaction and special events.
Our Vision
To become a nationally recognized brand and the go-to partner for lifestyle service companies seeking strategic growth, competitive advantage and market share. This is what we aspire to achieve.
Our Mission
- To differentiate from our competitors through unique offerings, delivery excellence, outstanding communication and proven ROI results for our clients.
- To be a forward-looking firm that leans into market trends and technologies.
- To achieve our revenue targets to provide financial resiliency and strength for the benefit of our clients and stakeholders.
This is how we will achieve our vision.
Our Goal
To delight our clients by quickly understanding their business needs, providing strong client management and delivery excellence while exceeding expectations and producing measurable results.
OUR CULTURE CODE
- We come from a place of gratitude before all else.
- We have a positive, winning attitude that elevates and inspires everyone around us.
- We are a dynamic and growth-minded team that thrives on constant and never-ending improvement.
- We empower each other and we succeed together.
- We are honest, do what we say and never compromise our integrity.
- We pride ourselves in relationship, communication and transparency.
- We believe in excellence - doing everything with purpose, exceeding expectations and delivering results.
- We invest in development and knowledge, while striving to achieve mastery in execution.
- We strive for elegance in everything we do.

Our Team

Michele DeFrance
Marketing Executive

brooke walker
Business Development Executive

DEREK DITTMER
Program Director

MCKENZIE ABTOSWAY
Client Services Manager

MELVYN SHARPE
Client Services Support & Lead Developer

MICHAEL VOSSEN
Digital Ads Expert

MARKETING TEAMS
Wall of Fame
PHILANTHROPY
- Ambassador 2022
- Completed 100 Holes Golf Challenge 2022 (Raised over $2000)
- Registered Volunteer 2021-23
- Women’s Leadership 2021-23
- Technology Contributions 2021
COMMUNITY
- Member 2021-22
- Member 2022-23
- Member 2022
- Member 2009, 2021-23
- Member 2009, 2021-23