CHRISTINA ROSARIO
FOUNDER & CEO
Christina Rosario, the driving force behind VITAZA Digital, enhances the Fort Lauderdale, Florida business landscape with her astute combination of business acumen and digital insights. Her journey spans 35 years, beginning in the energetic realms of New York’s technology and global financial sectors, where she notably impacted giants like Accenture, Dell Technologies, and Credit Suisse. Christina’s exceptional business skills have earned her recognition through awards such as the President’s Club and two Pinnacle Club Awards.
Recruited into the renewable energy sector, Christina assumed pivotal roles such as COO, acting CFO, and Board Member, where she honed her entrepreneurial and financial expertise in the venture capital field. In 2008, she founded Bella Vita Associates and evolved into a consultant for startups and high-growth clients across various facets of business, including sales, operations, finance, and technology. Her leadership has navigated companies toward stability, secured funding opportunities, and, in one notable case, aided a company in its journey to going public.
In 2017, Christina launched VITAZA Digital, seamlessly integrating her vast experience to establish a unique niche in the market. The company embodies her ambition to guide businesses in their growth objectives, while capturing market share and elevating revenue. At VITAZA Digital, Christina skillfully blends marketing, technology, and strategic growth initiatives, providing businesses with a robust, multi-dimensional strategy for success in the competitive digital world. Her passions are reflected in the markets she serves, spanning the beauty and wellness, sports and fitness, and real estate markets
Outside of her professional realm, Christina immerses herself in the spirited lifestyle of South Florida, enjoying golf, boating, and serene beach walks, while also finding joy as a mother to three daughters and “Gigi” to a treasured grandson. Her commitment to community is evident through her active membership in the Tower Club and her steadfast support for local charities like First Tee and the United Way Women’s Leadership Council, highlighting her devotion to both her professional and local communities.
