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Wish to improve the search visibility of your eCommerce site? Google Search Central has released new guidelines for developers. In this article, we will brief you with the steps you must follow and also attach the reference links so that you can make a better plan.

Google states that –

Your content shows up in Google Search & other Google surfaces only when Google can find and parse your eCommerce data and site structure. Your site and products will then be visible to the shoppers.

Guidelines for all the eCommerce SEOs –

1. Understand Google Surfaces

Google has many surfaces where your content can be displayed. Understanding every surface can help you reach new potential customers. Check out the article from Google to learn more.

2. Provide product data to Google

Sharing your eCommerce product data with Google can help you get more traffic to your site.

Wish to know more? Visit this link – Share your product data with Google.

3. Google appreciates structured data!

When you add structured data to your websites, Google’s accuracy to understand your content is highly enhanced. For more details, visit Google Search Central now.

4. Steps to launch a new eCommerce site

If you are planning to launch a new eCommerce site, Google suggests you follow certain steps so that your site is recognized & crawled by Google.

5. Well-designed URLs can help…

A well-developed URL structure can help Google to locate your web pages. Are you building your site? Check out the guide from Google to avoid indexing issues.

6. Navigation structures can impact Google’s understanding!

The navigation structure on your site helps Google to determine the importance of a webpage. To learn how you can assist Google, check out Google Search Central’s Blog now.

7. Display a subset of a larger list

To improve page performance, Google suggests displaying a subset of results. Also, ensure that Google crawlers can find your site’s content. Read more about the UX patterns to get started.

We encourage you to check out the links in this article and discuss with your SEO experts to implement the guidelines. If you need help with your ecommerce website, please get in touch with us.

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